Movelab
MoveLab is a membership-based fitness center with classes for all levels, including yoga, HIIT, strength training, spin, and meditation. We're developing an online scheduling system to make it easier for members to manage their classes.
Timespan
15 Week, Oct 2022–Feb 2023
Process
User Interview, User Persona, User Journey Mapping, Wireframes, Usability Testing, Interaction Design
Tools
Figma, Illustrator, Notion, Google Survey
Team
UX Designer (1)
1. Define Problem
User Interview + Affinity Mapping
Goals
I conducted initial user interviews to answer the following key questions:
What types of information do users value when choosing a group fitness class?
What frustrations do users currently experience with group fitness courses?
Participants
Five participants aged 24–43, based in the USA.
All have prior experience with fitness classes or regularly attend group fitness sessions.
Insights
I then created an affinity diagram based on the User Interview results to observe trends and clusters. Since this is a mock/practice project, I used these trends and insights generated from initial interview to define the problem this project addresses and alleviates.
"How might we design a mobile app for a fitness studio that allows users to easily browse and schedule classes that fit their needs and goals?"
User Personas
To further assist defining the perimeters of this project and narrow the scope for user flows, I created 3 personas corresponding to the problems I aim to address
2. Ideate
Key User Flow
Based on my research, I identified two key functions that users prioritize: adding a class and canceling an existing class. To better understand user interactions, I created flowcharts mapping the possible action paths for each scenario..
Paper Wireframe
I then sketched key screens on engineering paper, using rapid iterations to explore and refine the most effective and efficient ways to present information.
3. Lo-Fi Prototype Iterations
Creating Key User Flows
This version of the low-fidelity prototype was created in Figma based on the paper wireframe. User research revealed that users want a seamless way to book a class on their phone, whether for immediate or future sessions.
Early Usability Testing with Lo-fi Prototype
Approach: Moderated remote usability testing via Zoom
Tool: Participants will interact with the low-fidelity prototype in Figma
Key Performance Indicators (KPIs):Time-on-Task and User Error Rate
I decided to test early to see if the product is intuitive and usable before investing my time in creating hi-fi prototypes
Iterate/Update
I then redesigned portions of the low-fidelity prototype to address key user frustrations identified during usability testing. For example, I added the days of the week to the date picker and clarified the language on the confirmation page to reduce confusion.
4. Hi-Fi Prototype Iterations
Color Scheme
I chose a complementary color palette of purple and orange to reflect MoveLab’s dual focus on strength and mindfulness. Purple conveys a sense of calmness, aligning with yoga and meditation, while orange represents energy and movement, fitting for weight training.
Visual Identity
To reinforce the brand’s dynamic identity, I designed a distorted logo that conveys a sense of motion and kinetic energy.
Hi-Fi Key Flow: Book a class
I focused on creating the two key flows identified in the early stages of this project.
I used Figma to create a fully interactive high-fidelity prototype and Photoshop to enhance and unify the aesthetics of stock images sourced from Unsplash.
Hi-Fi Key Flow: Cancel an existing class
Having a thoroughly tested low-fidelity prototype streamlined the design process and allows me to focus on the visuals during this stage
Hi-Fi Prototype Testing and Iterations
I repeated the usability testing process on the hi-fi prototype with users from the previous stage, and additional users that have never seen the lo-fi prototypes before. This allows me identify additional usability issues and improve the design.